New integration between the two companies pairs ePublishing’s content, commerce, and audience platform with PostUp’s email marketing technology, giving publishers one connected way to grow and monetize their audiences
October 8th, 2026 — PostUp, the email marketing platform built specifically for publishers and media companies, and ePublishing, the AI-native media technology platform trusted by more than 1,000 publishing brands worldwide, today announced a new partnership designed to give publishers a more direct connection between the content they produce and the readers who depend on it. Together, the companies are connecting editorial, audience, and revenue operations to create a more seamless experience for publishers.
Both companies were built around the same idea: publishing has different needs than other kinds of businesses, and the technology publishers rely on should be built for those needs from the ground up, not adapted from generic marketing tools. ePublishing has spent more than three decades building the systems that power modern newsrooms and B2B media brands, from content management and digital experience to eCommerce and subscription operations. PostUp has spent that same kind of focus on email, building a platform newsrooms and media companies use to grow subscriber lists, deepen reader relationships, and turn first-party data into advertising and subscription revenue.
The partnership brings those two areas of expertise together through a seamless integration between the ePublishing platform and PostUp’s email marketing tools. Publishers using both platforms can move audience and content data between systems without added friction, so the newsletters and campaigns reaching readers’ inboxes are informed by the same audience insight that powers the rest of a publisher’s business. For editorial and revenue teams alike, the result is fewer disconnected tools and a more complete view of the reader relationship, from first visit to loyal subscriber.
“Publishers have always had to do more with less, and the technology stack that supports them should make that easier, not harder,” said Mike Pirello, CEO of ePublishing. “PostUp shares our belief that publishing deserves purpose-built technology. Bringing our platforms together means publishers get a more seamless experience across content, audience, and revenue, without having to stitch it together themselves.”
“Email remains one of the most powerful tools a publisher has for building direct, lasting relationships with readers, and that only works when it’s connected to everything else happening across the business,” said Brandon Badger, VP of Product and Services at PostUp. “ePublishing understands publishers the same way we do, because they’ve spent their careers building for this industry. This partnership lets us give shared customers a more unified, more powerful experience from content to inbox.”
The partnership reflects a shared commitment from both companies to serve the publishing industry with technology built specifically for its challenges and opportunities, at a moment when publishers are under growing pressure to deepen reader relationships and diversify revenue.
About PostUp
PostUp is an AI-driven email marketing platform built specifically for publishers and media companies. The platform helps organizations grow subscriber lists, drive advertising and subscription revenue, and build lasting audience connections through personalized, data-driven email campaigns.
About ePublishing
ePublishing builds software for publishers, including Continuum DXP, a digital experience platform for publishing organizations, and Ask My Brand, an AI-powered conversational search platform. ePublishing also offers Multipub, a subscription and audience operations platform, and Ellington CMS, a content management system built for newsrooms. Learn more at epublishing.com.